Goodbye Nike, Hello Under Armour
It was smart of Curry to turn down the $2.5 million deal Nike made him. The brand chose not to match the $4 million deal that Under Armour was offering him. In the end, it looks like he was right to think that Nike did not value him. It went on to become one of the worst marketing mistakes in all of sports history. Curry went on to become an NBA champion and has since become one of the most admired players in the entire league. Let us find out how much he helped increase the worth of Under Armour.
Goodbye Nike, Hello Under Armour
He Did It By Himself
After he signed the deal with Under Armour, the stocks of the brand went up by a significant amount. The brand went from $47 per share to an incredible $120! This baller single-handedly doubled the worth of the brand from $14 billion to $28 billion in only a few years. Under Armour knew and appreciated the value he brought to the table and decided that $4 million was not going to cut it any longer. They wanted to keep him around, so it was time for them to make him an offer he couldn’t refuse.
He Did It By Himself
