A Fresh Beginning
After he signed with the brand, it was like the flood gates opened. The brand became the second largest athletic sportswear in the sports apparel industry. Bigger athletes, like MLB’s Bryce Harper and Jordan Spieth, started to sign with the brand after this. What made it even better was that Under Armour signed a ten-year deal to be the exclusive supplier of the MLB on-field uniforms. This will start in 2020. As you can see, the brand knew that Curry made all of these things possible.
A Fresh Beginning
The Brand Was All In With Steph Curry
It only took two years for Under Armour to try and put their efforts into resigning this Golden State Warrior player. Their efforts had been good enough to keep him around until 2024 at the very least. This is not all, however. He got quite a lot of incentives as well. He went on to be a part-owner of this company, which is not something that Adidas or Nike ever offered athletes before. With the recent MLB contract, his contract might even go over a billion bucks if everything goes well.
The Brand Was All In With Steph Curry
