Thinking Outside The Box
When the pitch presentation was done, it was clear that Nike did not plan to add Steph Curry to the top athlete tier. That was the moment that Dell Curry advised his son to try exploring his other options and stepping outside the box. Remember, he was not a stranger to getting overlooked. He did not get recruited, and analysts did not respect him very much when he stepped out of college. This has given him a penchant for proving everyone wrong! In the end, he decided to do this again.
Thinking Outside The Box
Under Armour Made Him An Offer
This was how Under Armour made him an offer at the right time. The brand made the pitch that would turn Curry into one of the best-known athletes on the planet. They put down $4 million on the table, but do not forget that Nike could still match this offer. Under Armour was taking a pretty big risk when they did this. Until that moment, Curry had not reached the playoffs for three consecutive years and only played 26 games the previous year thanks to injury. A lot of people thought that he was much too injury-prone. Did this gamble pay off?
Under Armour Made Him An Offer
