When you go pro, there is more to it than simply playing on a different level on the court. Aside from this, you also get the chance to represent an athletic brand. Nike is one of the leading sports brands in the United States, so you can become a star by signing with them. They have formerly signed the likes of Cristiano Ronaldo, Tiger Woods, LeBron James, and Kevin Durant. However, it looks like something went wrong when they tried to sign Stephen Curry, who ended up turning them down. How could Nike have let a chance like this one slip through their fingers? Let us find out how they lost millions of dollars.
Signing Him Was A No-Brainer
It should not have been a difficult decision for them to sign this big star for a shoe deal. By then, he already had ties with this brand like his godfather Greg Brink who worked at Nike. Aside from this, he also used Nike shoes when he played ball in college. He was the 7th to get drafted, so it made sense for the brand to lock him up and offer him a good deal. There was no doubt that Curry would wear swooshes to launch his career in the NBA!
Signing Him Was A No-Brainer
They Only Got Him For Four Years
Nike is not the leading sports apparel brand for no good reason. Generally, they know talent when they see it. The brand signed Stephen Curry to a four-year deal that would go on until 2013. Incidentally, that was the same year that he took the court by storm! He scored his career-high 54 points at Madison Square Garden that year. He also held the single-season record for 3-point shots that year. It was his breakthrough year, and he wore Nike’s the entire time. It made a lot of sense for them to resign him.
They Only Got Him For Four Years
